It turns out, keeping up a blog is a lot of work. While writing is very important to me, keeping up a blog has become something of a chore. That’s not to say that I don’t enjoy writing a blog, and in fact, my traffic was very high for a while. However, I was mostly riding off the search engine wave of a single post, but I was very much on track to beat out my previous year of blogging. That being said, the blog is still in a healthy place in terms of traffic, although not as much as I was expecting.
Over time though, I’ve learned to have a different relationship with my blog. I’m less concerned with the highs and lows of my traffic, and more concerned with the quality of the writing that I’ve been producing. I have a book coming out, after all, and having a platform to promote that is more important than how any single post does in terms of traffic. Still, using this blog as a repository for my writing has not been as successful as I would have liked. I personally find it difficult to find the motivation to continue sometimes, and the lack of structure that I used to love is now a bit constraining.
What that means in terms of blogging is that I’ll still be keeping up a blog, but probably a bit less often. Historically, I was writing one or even two posts a week. But for the last few months, it’s been once a month or so. I’ll probably remain at this level, and still write what I want, although brand it a bit more toward the writing (or the lack thereof) that I’ve been doing. After all, even though I’ve moved on to SEO editorial work professionally, I’m still a writer at heart and want to remain that way.
What I’m hoping to do a bit more of is critically analyze media and write more about my travel experiences. For those of you who know me personally, you’ll know that my soon-to-be fiance and I travel the world regularly, and she writes about it more than I do. Obviously we have different experiences, and don’t want to share a platform, but there are things that I have to say that are different than what she thinks. I hope that in keeping up a blog, I can express some of those views in writing, and continue the motivation to write on a regular basis.
In short, I’m trying to re-imagine how I use this blog. I’ve wanted to focus more on creative writing and getting my next big work done after my book is out, but keeping up a blog shouldn’t feel like a hindrance to that. Instead of it feeling like a publication where I’m the only writer and promoter, I’m just going to use it to write what I want, when I want. And hopefully, the readers will stay steady and everything will turn out ok.