It may seem obvious that the best way to keep up a blog like this is to Just. Keep. Writing.
But getting tens of readers is not always great motivation to keep up. In fact, I already broke my mental promise to myself to keep up this blog at a rate of twice a week.
Since missing a post for a week, I found that my traffic plummeted from tens of views a days to ones of views a day. The joke is, I work in marketing, more specifically, I work in SEO.
Because of this background I actually do know how to promote these types of posts and bring traffic to a website. With that in mind, here are some quick tips I can give you to promote a blog that is meant to market or promote a product, service, or service provider.
Check the SEO of your Marketing Blog Whether You’re Naughty Or Nice
The most important thing you can do is if, like me, you’re a bit too lazy to write a blog post three times a week, is optimize all the SEO content within every post that you make. I haven’t yet done this for all the pages on my site, but I have at least made a serious attempt at doing so on all three of my blog posts so far.
The easiest way to do this is you aren’t an SEO expert (I’m far from one myself) is to set up an SEO plugin on your marketing blog. The one I use is Yoast and I’ve found that it helps greatly with selecting the proper meta titles, the proper amount of content and even the readability of you writing. If you’re at a lot to how to do this, the recommendations from this plugin are a great place to start.
Research Those Keywords Like You Mean It
There’s nothing worse than a poorly researched keyword. Actually, there are a few things worse than that, but they aren’t worth mentioning in this article. But if you don’t know what you’re trying to promote your marketing blog for, then it probably won’t take off at all.
The best way to find out what keywords to write about is do a little research on what the layman is actually searching for. A lot of SEOs think that if searching for a product, people will search directly for that product.
But the reality is is that people are usually using the Internet is to find solutions for their problems (or porn, at least according to Avenue Q). For example, if someone is suffering from heat stroke, it is unlikely that they are going to be searching for a product. Instead, they will probably search for “how to get rid of heat stroke?” This is why long tail keywords are becoming more important in both SEO and marketing.
Write What You Might Want to Read
“A writer is someone who writes.” That’s what my writing mentor at Sarah Lawrence taught me. But to take it a step further, a writer is also someone who reads the type of content that they write. If you’re a fantasy novel writer, it’s unlikely that you’ve never picked up Lord of the Rings, or at least a fantasy novel that is derivative of it.
Extend this philosophy to marketing a blog and you’ll have tens of readers in no time. At the end of the day, it’s better to attract the type of readers that you want reading your content, no matter what type of writing you’re doing.