ethics in video game journalism

Ethics in Video Game Journalism: Why I Don’t Write About Games Anymore

Posted 7 CommentsPosted in Career, Journalism, Video Games

At one point, I was known (at least in certain circles) about being in video game journalism. In the past, I wrote for many independent video game sites, including Dualshockers, Platform Nation, Buzzfocus (RIP) and so many others that there are too many too name.

I also was a founding member and Deputy Editor of the video game blog, Continue Play and briefly, the Editor-in-Chief of the now defunct Indie Game Magazine. My crowning achievements were being featured on Game Journalists are Incompetent Fuckwits and a piece on Unwinnable where I likened getting arrested and manhandled by police officers to the Imperial guards in Elders Scrolls IV: Oblivion.

All in all, while I didn’t have any mainstream success in video game journalism, I did write well over a thousand articles and probably over a hundred reviews and features.

While all that sounds impressive, it probably actually isn’t. The vast majority of that was done in college, when I felt like I was setting myself up for a post-college career that started to not really exist the closer I got to graduating. That being said, here are some of the reasons that I am no longer a video game journalist and now pursue other avenues of writing and creating.

There is Very Little Money In Video Game Journalism

no money in writing

No one ever gets into writing for the money, but even less people get into video game journalism for the money. More people get in it for the free games, the press events and the free games (again) than you would think. But with the rise of digital journalism, reviews and think-pieces on games are way less meaningful than they used to be. When someone with a laptop and enough money to maintain a WordPress site (like me) can call themselves a video game journalist, the name starts to lose meaning.

There are still established sites, but even those at IGN or Polygon are paid a pittance in comparison to those on the PR side of things, or even what I make now. That doesn’t mean you necessarily have to join them, but you don’t have to be them either.

I Have Other Things I Want To Write About

Video games are not as big a part of my life as they once were. I still have a PS4 and a gaming PC, and find myself regularly playing Hearthstone, but I’m not the gamer that I once was. Video game journalism was actually a big part of what started to turn me off to gaming in the first place. Putting those expectations on me just made me enjoy gaming less.

Now I travel and read more, and while those were also activities I enjoyed in the past, I am now more empowered to indulge in them more in young adulthood. Games haven’t gone by the wayside at all, there are just other things that interest me more now, especially in my writing.

“Actually it’s about Ethics in Video Game Journalism”

ethics in video game journalism terrorists

Well, maybe not entirely. But after GamerGate, I realized that there is a lot of toxicity in the gaming community and mostly stopped associating myself with video game journalism. That’s not to say I didn’t write about games at all after GamerGate. I certainty did. But I just didn’t have the same passion it that I used to. There was something a bit lost for me.

And once it occurred to me that it wasn’t writing, it just writing about games that kind of dulled my interest in writing, I stopped soon after. That doesn’t mean that I still don’t read video game journalism or don’t think that its existence is vital. It just means that I don’t write about games anymore.

And that’s ok. Ultimately, being a video game journalist in college and after graduating did allow me to build up my writing portfolio, write for some mainstream outlets outside of video game journalism, and actually start to value my work and charge and receive legitimate rates for my writing in other industries. As a writer and digital marketer, I needed to start somewhere, and video game journalism was a great proving ground for me to build up the professional experience I needed to succeed with my job in PR management for an SEO company and in comic book and screenwriting.

bigly marketing blog

Marketing a Blog: How To Stand Out From The Crowd

Posted 11 CommentsPosted in Internet, Marketing

It may seem obvious that the best way to keep up a blog like this is to Just. Keep. Writing.

But getting tens of readers is not always great motivation to keep up. In fact, I already broke my mental promise to myself to keep up this blog at a rate of twice a week.

Since missing a post for a week, I found that my traffic plummeted from tens of views a days to ones of views a day. The joke is, I work in marketing, more specifically, I work in SEO.

Because of this background I actually do know how to promote these types of posts and bring traffic to a website. With that in mind, here are some quick tips I can give you to promote a blog that is meant to market or promote a product, service, or service provider.

Check the SEO of your Marketing Blog Whether You’re Naughty Or Nice

The most important thing you can do is if, like me, you’re a bit too lazy to write a blog post three times a week, is optimize all the SEO content within every post that you make. I haven’t yet done this for all the pages on my site, but I have at least made a serious attempt at doing so on all three of my blog posts so far.

The easiest way to do this is you aren’t an SEO expert (I’m far from one myself) is to set up an SEO plugin on your marketing blog. The one I use is Yoast and I’ve found that it helps greatly with selecting the proper meta titles, the proper amount of content and even the readability of you writing. If you’re at a lot to how to do this, the recommendations from this plugin are a great place to start.

Research Those Keywords Like You Mean It

There’s nothing worse than a poorly researched keyword. Actually, there are a few things worse than that, but they aren’t worth mentioning in this article. But if you don’t know what you’re trying to promote your marketing blog for, then it probably won’t take off at all.

The best way to find out what keywords to write about is do a little research on what the layman is actually searching for. A lot of SEOs think that if searching for a product, people will search directly for that product.

But the reality is is that people are usually using the Internet is to find solutions for their problems (or porn, at least according to Avenue Q). For example, if someone is suffering from heat stroke, it is unlikely that they are going to be searching for a product. Instead, they will probably search for “how to get rid of heat stroke?” This is why long tail keywords are becoming more important in both SEO and marketing.

Write What You Might Want to Read

“A writer is someone who writes.” That’s what my writing mentor at Sarah Lawrence taught me. But to take it a step further, a writer is also someone who reads the type of content that they write. If you’re a fantasy novel writer, it’s unlikely that you’ve never picked up Lord of the Rings, or at least a fantasy novel that is derivative of it.

Extend this philosophy to marketing a blog and you’ll have tens of readers in no time. At the end of the day, it’s better to attract the type of readers that you want reading your content, no matter what type of writing you’re doing.

working remotely

Why Working From Home is a Blessing For Me and a Curse For Some

Posted 4 CommentsPosted in Career

According to a recent Gallup poll cited by the New York Times, “43 percent of employed Americans said they spent at least some time working remotely.” That, of course, does not mean that all people who do some remote work are working from home all the time. Or that remote work is even the right choice for all people or for all industries.


What it does mean is that remote work is becoming a growing trend, and there’s a reason for that. Besides for the obvious benefit to people like myself, such as the flexibility to work from wherever you want (in my case, Granada, Spain) and the ability to set your own schedule (within reason) there are some overlooked benefits and drawbacks as well which we’ll take a look at below.


Working from Your Pajamas Is More Productive


Freedom is a great thing. In fact, freedom is such a great thing that many employees are choosing it as a perk they want to see their companies offer.


It works out that employers save quite a bit this way too. Fast Company recently cited a study of the Chinese travel center Ctrip by Nicholas Bloom, professor of economics at Stanford University. He found that Ctrip was able to save $1,900 per employee over a nine month period, and also reported increased levels of employee satisfaction and productivity.


Of course, it’s easier to be productive when nobody is watching over your back constantly, and when the work that you are doing is more results-based and project-based it makes sense. That won’t work for every industry, but if you’re in an industry that values autonomy and individual contributions over collective action and thought, you’ll likely find yourself being more productive in a familiar and comfortable setting.


It Requires Self-Discipline


The flipside of working at home (or at least outside the office) is you actually have to work at home. This is harder for some than it is for others. In fact, every time I’m in my childhood home, my Jewish mother opines about how difficult it would be for her, “there’s just too many distractions.” Even the New Yorker recognized the difficulty of focusing while working home. In a recent humor column, a distraught home-based employee calls into 9-11 to report that “I . . . uh . . . I work from home.”


The key is to have somewhat of a routine. This doesn’t have to be such a rigid routine, like waking up at 6:45am and getting to the gym before 8am. No, all a routine needs to be is working from the same spot (ideally away from distractions like Netflix or video games) and using ‘keystone habits,’ which are correlated with other good habits. These don’t necessarily have a cause and effect relationship, but they are the kind of habits you need to build in order to work successfully. That still doesn’t mean you can’t write in your underwear though (which I never do).


There’s My Way or the Highway


Ultimately, there’s no best way to work remotely, but being put into a box never worked for anyone, especially if they are in a more strategic or creative industry. For some of us, our best thoughts come in the shower, at the gym or while running errands. Corporate culture, after all, never really changed with the adding of ping-pong tables or nap nooks.


But what works for one person may not work for another. The values that remote work culture mostly promotes are access and attitude on the behalf of employers to employees, and that can be accomplished both remotely and in an office by having all members of a company be present and available to each other and forming a less rigid hierarchical structure.




Daniel Horowitz first blog post

The First Things I Have To Say

Posted 1 CommentPosted in Uncategorized

Hello there. You might have heard of me, but probably not. That’s ok though, The goal here is to change that, or at least try to.

I’m starting this blog, and by extension this website, with the hopes of giving myself a platform to say the things that I haven’t really been able to say before. For a long time, I published articles across the web, mostly on gaming sites, but also on bigger sites too, but for a while now I’ve made most of my money in marketing. While that certainly pays the bills better than writing, it doesn’t really give me a way to express myself, at least not beyond the confines of social media.

So now that you know why I’m publishing this blog, I’ll now give you an idea of what I’m going to be writing about. Expect me to talk about culture, a lot of culture. Popular culture (video games, TV, entertainment), culture (travel, books and sociological stuff) and politics (the culture of the Now). I’ll also delve into some more professional topics, including marketing, creative writing, SEO, and more.

Thanks to Alex (my waifu) of The Wayfaring Voyager for setting this site up for me. I’m good at a lot of things, but web design is not one of them. I hope to update here at least once a week, with the hope of publishing all of my writing here. I’ll still pitch to bigger platforms on occasion, but now that I’m financially secure there is no real reason to aside for the prestige. Instead, the goal is to build a little niche audience of tens of readers here and create an email list to send this out to need.

That’s about all there it to it right now, as I sit in my apartment in Granada in my pajamas, but I’ll have more to say soon.

I always do.